Lacoste has decided to innovate in the market, this time for a noble cause, to make visible species in danger of extinction.
For this, in alliance with the International Union for the Conservation of Nature (IUCN), it launched a special edition of its classic polo (
1,775) and instead of the emblematic crocodile, ten species in danger of extinction appear.
The brand focused on these 10 animals: the California condor, the saola, the Sumatran tiger, the Anegada iguana, the vaquita, the Burmese roof turtle, the northern lemur, the Javanese rhinoceros and the Cao gibbon. -vit and the kakapo.
“The crocodile has left its iconic place to 10 threatened species through a partnership with the International Union for Conservation of Nature. The number of poles produced for each series corresponds to the size of the remaining population in the wild. By purchasing one of the 1775 polo shirts, you participate in helping SOS and Lacoste in the fight for the conservation of wildlife around the world. Available only in some European countries and in the USA. "
Said @lacoste on Instagram
The number of poles represents the specimens of the species that remain on earth. For example there are only 350 poles with the tiger symbol because there are only 350 Sumatran tigers left), 157 Kakapo parrot poles, because those are the ones that still inhabit the planet and so on with the rest of the species.
The clothes have already been sold out!
The proceeds from the sale of the garments will be used to "help IUCN and Lacoste in the fight for the conservation of wildlife around the world."
They cost twice as much as a normal T-shirt of the gala brand. The two organizations invite those who want to collaborate to make donations on the portal of the Save Our Species initiative.
With information from: